Who owns jordan brand sneakers

Kids who are only getting started in the game of sneakers and street fashion tend to dream of someday owning a fresh pair of Jordan kicks. But why is this? It's a mixture of the most important marketing company in history and high demand in the new millennium. Just 20 years ago, the signature Jordan 1 silhouette wasn't the sold-out model it is today.

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more. We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it. Home Jordan Brand Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Including a bevy of classic tees and sweaters. Nov 11, 7, Hypes 8 Comments.

Nike revolutionized sports marketing with Michael Jordan as the brand's muse. It is the richest athlete endorsement deal ever but also arguably the biggest bargain given that Jordan helped transform Nike from a scrappy underdog into one of the largest, most valuable consumer brands in the world. The Nike Swoosh is ubiquitous today, yet that was hardly the case in the mids.

Reebok had just burst on the scene and would surpass Nike in revenue by Jordan wore Converse sneakers at the University of North Carolina, and his first choice was to join Adidas after the Bulls drafted him. Nike owns Jordan brand but Michael Jordan gets a percentage of the revenue. Nike is responsible for designing, producing and selling the products from the Jordan Brand.

The very first successful item from the Jordan Brand was the Air Jordans sneakers released in It was produced by Nike and worn exclusively for Michael Jordan in early , and released to the public in late He also got a percentage of the revenue from the deal.