Who owns ellesse

Face Masks. Hottest Edits. Younger Kids Yrs. Older Kids Yrs. Kids Clothing. Kids Footwear. Kids Headwear. Kids Accessories. Men All New Mens. Just Dropped. Popular Brands. All Bundles. New Heat. Find your perfect fit. Hottest Brands. Simple yet effective, and soon to become a global household name. As the months and years passed the orders multiplied and in the mid s, the company became the second largest manufacturer of trousers in Italy.

The real transformation from a pioneering venture into an entrepreneurial adventure happened in when Servadio bought a vast expanse of land in Ellera, just outside Perugia. Here he built a brand new 60, square meter facility comprising futuristic offices and excellent production facilities. The 's brought a new idea. The following year, to promote the brand and create loyalty and recognition amongst its customers, Servadio placed the brand name on the lower part of the trousers.

It was the first time a sportswear manufacturer featured its brand name on the outside of its garments and it turned out to be one of the most inspired and pioneering ideas Servadio ever had adapted by brands around the world ever since. The ellesse brand experienced global growth and visible expansion throughout the 's as fast as disco took over the music scenes of nightclubs all over the world ellesse became the overnight outfitter to successful and famed athletes such as Guillermo Vilas, Chris Evert and the Italian ski team to name but a few.

The dominance across global markets at such a vast rate can be put down to Servadio incorporating groundbreaking technology into the manufacturing process, and merging it perfectly with a sense of glamour.

An older and content Leonardo, hands over his successful 'baby' into the modern hands of Pentland Group Plc, who take the brand in a new post modern direction. In co-ordination with the 'era of technology' the brand creates the 'Pneu System', an air cushion built into tennis shoes to offer elite protection and then a year later the 'Magic Air' ski jacket, that raises the internal temperature of the garment.

Generally the lavish living of the 's becomes more subdued, and in harmony ellesse moves from the mainstream to the underground. Ellesse becoming popular within the US rap scene, worn by the likes of Jazzy Jeff and Will Smith, but also an iconic brand within the UK rave scene worn by teenagers across the nation.

This decade saw the World Wide Web change the way we live and function. The world becomes smaller with globalization, and post modernity takes centre stage socially. The brand turns 50 years of age with a lavish celebration in Rome, and the heritage sub division of the brand is launched. This captures the nostalgic appeal of the ellesse brand, and reissues celebrated iconic retro pieces.

The new millennium sees ellesse partner up with a number of iconic status brands, including Eley Kishimito, Wood Wood, Piaggio and the James Bond poster illustrator Robert McGinnis reinforcing its status within the global arena. From sports, to fashion and beyond. Follow us on.